VEDECKÝ ČASOPIS     -     SCIENTIFIC JOURNAL                           ISSN 1336 - 5711                        



4 / 2020     

Odmeňovanie a systém odmeňovania zamestnancov verejnej správy SR v kontexte sociálno-ekonomického rozvoja krajiny

Risk tolerance and anchoring

Inovation as the Key Competitive advantag 

Analytický pohľad na ekonomické aspekty  pandémie COVID 19 v SR

Strategic Analysis of Regional Potential of Development

Open - Access Digital Learning Platforms for Clients in the Financial Markets Sector

Postcoid oživenie slovenskej ekonomiky

Analytický pohľad na vybrané druhy priamych daní

Analýza osobných bankrotov na Slovensku v ekonomických podmienkach pandémie COVID 19

Faktoring ako osobitná forma financovania v podmienkach Slovenskej republiky II.časť

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Risk tolerance and anchoring




According to traditional financial theories, all financial market participants think and act rationally. Their preferences will immediately adapt to new information and will be based on maximization of benefit theory. This theory is logical, but fails when applied to real life. That is why, in response to the malfunction of the theory of efficient markets and rational behavior models, in practice, a new approach to explaining the behavior of financial market participants has been created, namely behavioral finance. Theories of Behavioral Finance say that some financial issues and phenomena can be better described and understood When we use models where subjects do not have to act rationally. According to this theory, there are many deviations from rationality. Some are described better, others less. Some are emotional-dependent, they are called emotional. Others, emotional-independent, are called cognitive. Two of them, one of each group, are analyzed in the present submission. These are Tolerance to Risk and Anchor Deviations. The results of a sample survey of 1,350 respondents by the contributor document the fact that the deviations exist despite age and education.


Risk, risk tolerance, anchoring, cognitive deviations, emotional deviations

JEL classification

G21, G23


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